H&M, 1 Million Euro, and the Future

»Posted by on Sep 22, 2015 in Uncategorized | 0 comments

There have been a number of sustainability competitions and cash awards in the past few years, and H&M’s recent effort to promote recycling technologies is another great example of a larger industry shift. All of these initiatives are great, necessary, and we certainly hope to see an explosion of better, lower impact fibers in the market as a result. But what about the technologies that already exist? Evrnu, Recover, Re:newcell, Worn Again, Unifi, and Teijin (along with many other recyclers and brands) are blazing trails toward a brighter future with better products. While these solutions are not perfect, they are innovative, motivated, and headed in the right direction. Which begs the question… Do we need more recycling technologies? Yes,...

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